Sitemap - 2026 - Yello by Hunter Schwarz

One candidate's new logo looks like a rip off. There's now an investigation.

Why the flamingo has become a handy, new protest symbol

How the Library of Congress shrunk down U.S. history small enough to fit in a vial

Why America's 250th birthday is multi-branded

Trump's fighting ring is going up on White House grounds

One small town used A.I. for a new logo. Here's what happened next.

This Iran war video game was designed to be unbeatable

Trump's leaving Vance out of his newest logos

Trump's airport logo breaks this cardinal rule of presidential airport logos

Yello Brand Guide: The power of unbranding in a branded world

These three conditions are a recipe for a winning celebrity candidate

There’s a reason the Lincoln Reflecting Pool is the color that it is

This stamp is a triangle and it's made for new friends

Why blackout is the hottest trend in license plate design

Trump's unprecedented merchandising of the presidency is bigger than ever

The only baseball team owned by a future president branded its new uniforms for bilateralism

This government agency updated its graphics for an important public safety reason

Why political campaigns are transforming into content studios

Yello Brand Guide: Trump's redesign problem

There's one redesign that could change everything about digital politics

Is it ethical to put words in someone’s mouth with A.I. in a campaign ad if they wrote them?

Inside America's official design encyclopedia

An ad blocker for political ads? One study tried it.

Kash Patel’s garish custom shoes weren’t customized by Nike

For politicians, what's the line between PSA and political ad?

The Freedom 250 Grand Prix will bring street racing to Washington D.C.

The story that exposed voters to how presidential candidates are really sold

In its end-of-year spending, the DOD bought some new Herman Miller chairs

Trump's company now has its own branded trademark for America's 250th

Why James Talarico's typography signals a new kind of politics

A new license plate was designed to be easier to read. Toll cams keep misreading it.

Trump's pushing voting restrictions. A voting group is responding with communication design.

America's official time capsule was designed to last another 250 years

The profanity in this flippin’ Senate campaign ad shows us a whole effing lot about how peeved primary voters really are

How the text on the Obama library was typeset

Before Jeb Bush used the exclamation point, Jesse Jackson did

Want to make faster city buses? One city found an answer.

The White House driveway is getting a terrible redesign

America's most vulnerable Republican opened her reelection campaign with an unboxing video

How the drones at the Olympics were designed to be so light

This state made a simple, one-stop site to know your rights under the law

Why this Senate candidate’s Super Bowl ad is such a big flex

This symbol could help more safely document ICE raids

This architectural firm put Trump's name on their design without being asked

Nike’s new Team USA 2026 collection is inspired by Colorado and includes a jacket that can transform from windbreaker to a mid-weight puffer

The Trump-approved Board of Peace logo has a major flaw

Homeland Security Secretary Noem has a history of weird PSAs

Trump's unpopularity is old news. One shape tells that story in a new way.

How Pantone picked the colors for its starter kit

Here's the plan to fix what DOGE broke after Trump's term in office

Macron’s aviators put a global spotlight on this French luxury eyewear brand

The worst campaign logo of the midterms could actually be the best

The missing piece in this new Frank Lloyd Wright logo tells an important story

The new Trump food pyramid is upside-down

Iran got a new flag emoji. At least on X.