Yello by Hunter Schwarz

Yello by Hunter Schwarz

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McGruff, the anti-crime dog, is now also anti-DOGE
Plus: Pure Michigan’s new campaign to lure tourists is a fragrance line
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Hunter Schwarz
What Trump doesn’t get about the culture wars
Plus: How the war on DEI is showing up in advertising
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Hunter Schwarz
Andrew Cuomo has a new logo for his rematch with Zohran Mamdani
Plus: The cheapest car in America will go extinct before the end of the summer
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Hunter Schwarz
What Trump’s redesigned Rose Garden says says about his White House plans
Plus: Trump could change the way we design representation in Congress
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Hunter Schwarz
Want to win an election? Try one of these 8 words.
Plus: Pantone made a color palette for America’s favorite government agency
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Hunter Schwarz

July 2025

This Republican who stood up to Trump just released his first campaign ad. Here's what it tells you.
Plus: This conservation campaign set up “Not For Sale” signs and a hotline
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Hunter Schwarz
This country just rebranded its entire government for the first time ever
Plus: The U.S. Postal Service is reissuing the first stamp and opening its archives for the public to vote
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Hunter Schwarz
Trump’s too modest to admit it, but he’s actually one of our great presidential doodlers
Plus: This artist made a mural that found a new way to tell the story of Jan. 6
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Hunter Schwarz
It’s a bird. It’s a plane. It’s Trump’s content strategy becoming less and less effective.
Plus: This Canadian tourism ad went viral for being nice
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Hunter Schwarz
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Does social media avatar activism change opinions? This study says yes.
Plus: It took 187 years, but we finally have the perfect postage stamp. It’s SpongeBob.
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Hunter Schwarz
Trump’s megabill was designed like a Trojan Horse
Plus: There’s calls to boycott Etsy over its cringe “Alligator Alcatraz” merch
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Hunter Schwarz

June 2025

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