Archive - Yello by Hunter Schwarz

Trump's design projects are tanking him politically

Plus: What Trump means when he says he wants to “max out” Air Force One

23 hrs ago • Hunter Schwarz

The political marketing strategy of the rebranded "Freedom Fuel"

Plus: Trump won this parody “Participation Trophy” for the Iran war

Jul 22 • Hunter Schwarz

That's not a defect, this hat for America 250 was actually designed that way

Plus: How Maine Democrats are retrofitting their campaign logos

Jul 16 • Hunter Schwarz

How George Washington’s Mount Vernon wallpaper was finally restored to its original glory

Plus: These 10 iconic America sites are irreplaceable… and they’re at risk

Jul 10 • Hunter Schwarz

The branding problem with Trump accounts

Plus: What if America 250 happened under a Democrat?

Jul 7 • Hunter Schwarz

The new Trump passport covers up the reason for the season of America's 250

Plus: A classic Postal Service logo was just mashed up with its current typography

Jul 1 • Hunter Schwarz

June 2026

Zohran Mamdani has a new font as New York mayor

Plus: The CEO of Sticker Mule is running for Congress. These are his stickers.

Jun 26 • Hunter Schwarz

Four lessons Trump can learn from Trump amid his Reflecting Pool fiasco

Plus: The next Winter Olympics logo is a mountain illuminated by light

Jun 24 • Hunter Schwarz

The Obama Presidential Center is an actual art museum

Plus: The Obama Presidential Center is an actual art museum

Jun 18 • Hunter Schwarz

Yello Brand Guide: Mr. Trump, tear down this sign

Welcome to Yello Brand Guide, a monthly newsletter from Yello author Hunter Schwarz exclusively for Yello subscribers.

Jun 16 • Hunter Schwarz

One candidate's new logo looks like a rip off. There's now an investigation.

Plus: This campaign website was designed for close friends

Jun 12 • Hunter Schwarz

Why the flamingo has become a handy, new protest symbol

Plus: Inside the proposed design for a new Penn Station

Jun 10 • Hunter Schwarz

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