Yello by Hunter Schwarz
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Why the flamingo has become a handy, new protest symbol
Plus: Inside the proposed design for a new Penn Station
14 hrs ago
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Hunter Schwarz
3
How the Library of Congress shrunk down U.S. history small enough to fit in a vial
Plus: Why the New York Knicks logo has lasted so long
Jun 4
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Hunter Schwarz
Why America's 250th birthday is multi-branded
Plus: The U.S. Constitution is on the blockchain
Jun 3
•
Hunter Schwarz
3
May 2026
Trump's fighting ring is going up on White House grounds
Plus: The 2028 L.A. Olympics won’t have just one font, it has a whole font book
May 28
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Hunter Schwarz
1
One small town used A.I. for a new logo. Here's what happened next.
Plus: How do you brand the campaign of a “warm body” for Congress?
May 19
•
Hunter Schwarz
4
This Iran war video game was designed to be unbeatable
Plus: This Iran war video game was designed to be unbeatable
May 13
•
Hunter Schwarz
Trump's leaving Vance out of his newest logos
Plus: Bro, why is the Freedom 250 Train so chopped?
May 7
•
Hunter Schwarz
1
1
Trump's airport logo breaks this cardinal rule of presidential airport logos
Plus: This clever ad turns a bad reputation into a punchline
May 6
•
Hunter Schwarz
2
Yello Brand Guide: The power of unbranding in a branded world
Plus: Banksy's "Blind Patriot"
May 5
•
Hunter Schwarz
April 2026
These three conditions are a recipe for a winning celebrity candidate
Plus: The reason why Gaga’s new music video looks like a Target ad
Apr 30
•
Hunter Schwarz
There’s a reason the Lincoln Reflecting Pool is the color that it is
Plus: Why Trump’s ICE rebrand to NICE wouldn’t help its public image
Apr 28
•
Hunter Schwarz
2
1
This stamp is a triangle and it's made for new friends
Plus: You can see these fonts from space
Apr 23
•
Hunter Schwarz
2
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