Archive - Yello by Hunter Schwarz

His Majesty’s government website has a new brand identity. Here’s why.

Plus: “Zohran for New York City” and a new era of progressive political design

Jun 27 •

Here’s the famous climate change graphic “Warming Stripes” like you’ve never seen it before

Plus: Tesla’s new Robotaxi logo suggests Musk’s EV company is staying the course post-DOGE

Jun 24 •

Sorry, cons, the Revolution is liberal now

Plus: Mariah Carey changed her font in her new music video but you might not notice

Jun 17 •

Oh no, the Trump administration hijacked Uncle Sam

Plus: Want to fix political ads? Here’s what voters actually find unacceptable.

Jun 13 •

How to visualize Trump’s corruption without filling in all the blanks

Plus: The lasting design legacy of Elon Musk’s MAGA era

Jun 11 •

The creative typography of New York’s mayoral campaign ads spells it all out

Plus: The meaning and message of Trump’s new headshot

Jun 6 •

Levi’s radical Pride collection is gay as hell

Plus: The meme that shows the true cost of Trump’s trade war

Jun 5 •

May 2025

The misspelled $640 Trump watch shows the pitfalls of licensing your brand

Plus: Wikipedia is raising money ahead of its birthday with a streetwear collection

May 29 •

The subtle anti-Trump aesthetic of Etsy’s quiet resistance merch

Plus: This study found the limits of digital political ads

May 20 •

These billboards celebrate America’s national parks to call out DOGE cuts

Plus: Want to know where A.I. in political campaigns is heading next? Look to consumer products.

May 16 •

Even in a trade war, “Made in USA” marketing only goes so far

Plus: The federal government is killing NOAA’s “billion-dollar disasters” database. Here’s what we’re losing.

May 13 •

Barbara, Melania, and the soft power America’s first lady

Plus: How Real ID is an example of government design as compromise

May 9 •

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