Archive - Yello by Hunter Schwarz

This stamp is a triangle and it's made for new friends

Plus: You can see these fonts from space

Apr 23 • Hunter Schwarz

Why blackout is the hottest trend in license plate design

Plus: This national flag was redesigned with endangered species for a campaign to protect marine areas

Apr 21 • Hunter Schwarz

Trump's unprecedented merchandising of the presidency is bigger than ever

Plus: For Confessions II, Madonna's working with the creative agency behind brat

Apr 17 • Hunter Schwarz

The only baseball team owned by a future president branded its new uniforms for bilateralism

Plus: Nearly a quarter of Trump’s proposed arch height is just statue

Apr 15 • Hunter Schwarz

This government agency updated its graphics for an important public safety reason

Plus: To rebrand Frank Lloyd Wright’s Fallingwater, designers went with a wordmark because the house is “un-logoable”

Apr 10 • Hunter Schwarz

Why political campaigns are transforming into content studios

Plus: These are Apple’s best ad in 50 years

Apr 9 • Hunter Schwarz

Yello Brand Guide: Trump's redesign problem

Trump's efforts to redesign Washington and the government couldn't come at a worse time for him.

Apr 3 • Hunter Schwarz

March 2026

There's one redesign that could change everything about digital politics

Plus: Is it ethical to put words in someone’s mouth with A.I. if they wrote them?

Mar 27 • Hunter Schwarz

Is it ethical to put words in someone’s mouth with A.I. in a campaign ad if they wrote them?

Political professionals are split.

Mar 27 • Hunter Schwarz

Inside America's official design encyclopedia

Plus: Here’s what actually happens to a politician’s fundraising numbers when they get mean

Mar 26 • Hunter Schwarz

An ad blocker for political ads? One study tried it.

Plus: Trump’s getting architectural redesign recommendations he didn’t even ask for now

Mar 20 • Hunter Schwarz

Kash Patel’s garish custom shoes weren’t customized by Nike

The FBI director’s style is a departure for a job that once was represented by a strict professionalism in dress.

Mar 20 • Hunter Schwarz

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