Sitemap - 2025 - Yello by Hunter Schwarz
Here's what the architectural firm behind Trump's ballroom designed before
To take on his own party, this Senate candidate looked in the mirror
Why your political bumper sticker could be a driving hazard
Want to speak to the next generation? Use the right fonts.
The reason there's no tariffs on Taylor Swift records
This country's new tourism campaign was designed for a world on edge
Here's what the White House website did to blame the shutdown on Democrats
Wouldn’t you know it, the logo controversy for Cracker Barrel was driven by bots
How a half-finished logo for climate activism was designed to move you to action
What we can learn from George Romney’s campaign to reach across the aisle
The branding reason Trump’s Defense Department rename could run into trouble
It turns out NOAA weather radar makes a great pattern for a rain jacket
Why Newsom’s “Make America Gavin Again” trolling is working
Democrats have a brand problem. This Democrat just put the word “Democrat” in his logo.
MSNBC rebrands for an independent future
McGruff, the anti-crime dog, is now also anti-DOGE
What Trump doesn’t get about the culture wars
Andrew Cuomo has a new logo for his rematch with Zohran Mamdani
What Trump’s redesigned Rose Garden says says about his White House plans
Want to win an election? Try one of these 8 words.
This Republican who stood up to Trump just released his first campaign ad. Here's what it tells you.
This country just rebranded its entire government for the first time ever
Trump’s too modest to admit it, but he’s actually one of our great presidential doodlers
It’s a bird. It’s a plane. It’s Trump’s content strategy becoming less and less effective.
Does social media avatar activism change opinions? This study says yes.
Trump’s megabill was designed like a Trojan Horse
His Majesty’s government website has a new brand identity. Here’s why.
Here’s the famous climate change graphic “Warming Stripes” like you’ve never seen it before
Sorry, cons, the Revolution is liberal now
Oh no, the Trump administration hijacked Uncle Sam
How to visualize Trump’s corruption without filling in all the blanks
The creative typography of New York’s mayoral campaign ads spells it all out
Levi’s radical Pride collection is gay as hell
The misspelled $640 Trump watch shows the pitfalls of licensing your brand
The subtle anti-Trump aesthetic of Etsy’s quiet resistance merch
These billboards celebrate America’s national parks to call out DOGE cuts
Even in a trade war, “Made in USA” marketing only goes so far
Barbara, Melania, and the soft power America’s first lady
The ephemeral emptiness of Trump’s A.I.-generated image machine
This font was designed to be eco-friendly
The soft authoritarianism of Trump’s 2028 merch
Why redesigning our primaries could change government for good
Want to know how Trump views the office of the presidency? Look at his interior design.
The newly redesigned New York City subway map is here and it was made with riders in mind
What NASA’s award-winning content strategy can tell us about building support for government
The patriotic branding of Canada’s Liberal campaign is aggressively Canadian
How Trump uses finger pointing to visually communicate
Trump doesn’t like this portrait of himself. There’s science behind why.
DOGE’s latest victim is a think tank whose headquarters was designed to symbolize peace
Why Democrats are in desperate need of a rebrand
Is it just me or do the new Postal Service stamps look Republican?
America could use some COVID memorial
Trump’s trade war could make national “made in” labels more popular than ever
The logo for this agency gutted by DOGE is like a warning sign
How DOGE uses data visualization to create false transparency
How the most famous font in politics was redesigned for the Obama Foundation
Want to know the current state of campaign politics? These announcement videos sum it up.
Democrats just made a simple site designed for whistleblowers
What Trump’s media strategy has in common with brand activations
Trump’s quest to redefine and profit off of memes
Nationalism is 2025’s hottest merch trend
How the Harris campaign chose its fonts
Here's the fonts Trump’s using on the new whitehouse dot gov
In the face of tragedy, “Strong” has become cities' branding of choice
Why hometown rebrands are the hardest of all
What we can learn from Jimmy Carter’s revolutionary nice-guy campaign