Sitemap - 2025 - Yello by Hunter Schwarz

The subtle anti-Trump aesthetic of Etsy’s quiet resistance merch

These billboards celebrate America’s national parks to call out DOGE cuts

Even in a trade war, “Made in USA” marketing only goes so far

Barbara, Melania, and the soft power America’s first lady

The ephemeral emptiness of Trump’s A.I.-generated image machine

This font was designed to be eco-friendly

The soft authoritarianism of Trump’s 2028 merch

With vintage-style fonts and an anti-Trump message, this collective turns historic buildings into protest zones

Why redesigning our primaries could change government for good

Want to know how Trump views the office of the presidency? Look at his interior design.

DOGE is now a franchise

The newly redesigned New York City subway map is here and it was made with riders in mind

What NASA’s award-winning content strategy can tell us about building support for government

The patriotic branding of Canada’s Liberal campaign is aggressively Canadian

How Trump uses finger pointing to visually communicate

Trump doesn’t like this portrait of himself. There’s science behind why.

DOGE’s latest victim is a think tank whose headquarters was designed to symbolize peace

Why Democrats are in desperate need of a rebrand

Is it just me or do the new Postal Service stamps look Republican?

America could use some COVID memorial

Trump’s trade war could make national “made in” labels more popular than ever

The logo for this agency gutted by DOGE is like a warning sign

How DOGE uses data visualization to create false transparency

How the most famous font in politics was redesigned for the Obama Foundation

Want to know the current state of campaign politics? These announcement videos sum it up.

Democrats just made a simple site designed for whistleblowers

What Trump’s media strategy has in common with brand activations

This PSA could save your life

This is government by cosplay

Trump’s quest to redefine and profit off of memes

Nationalism is 2025’s hottest merch trend

How the Harris campaign chose its fonts

Here's the fonts Trump’s using on the new whitehouse dot gov

In the face of tragedy, “Strong” has become cities' branding of choice

Why hometown rebrands are the hardest of all

What we can learn from Jimmy Carter’s revolutionary nice-guy campaign