Yello by Hunter Schwarz
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These three conditions are a recipe for a winning celebrity candidate
Plus: The reason why Gaga’s new music video looks like a Target ad
11 hrs ago
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Hunter Schwarz
There’s a reason the Lincoln Reflecting Pool is the color that it is
Plus: Why Trump’s ICE rebrand to NICE wouldn’t help its public image
Apr 28
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Hunter Schwarz
2
1
This stamp is a triangle and it's made for new friends
Plus: You can see these fonts from space
Apr 23
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Hunter Schwarz
2
Why blackout is the hottest trend in license plate design
Plus: This national flag was redesigned with endangered species for a campaign to protect marine areas
Apr 21
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Hunter Schwarz
3
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Trump's unprecedented merchandising of the presidency is bigger than ever
Plus: For Confessions II, Madonna's working with the creative agency behind brat
Apr 17
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Hunter Schwarz
4
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The only baseball team owned by a future president branded its new uniforms for bilateralism
Plus: Nearly a quarter of Trump’s proposed arch height is just statue
Apr 15
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Hunter Schwarz
6
1
This government agency updated its graphics for an important public safety reason
Plus: To rebrand Frank Lloyd Wright’s Fallingwater, designers went with a wordmark because the house is “un-logoable”
Apr 10
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Hunter Schwarz
4
Why political campaigns are transforming into content studios
Plus: These are Apple’s best ad in 50 years
Apr 9
•
Hunter Schwarz
6
Yello Brand Guide: Trump's redesign problem
Trump's efforts to redesign Washington and the government couldn't come at a worse time for him.
Apr 3
•
Hunter Schwarz
5
1
There's one redesign that could change everything about digital politics
Plus: Is it ethical to put words in someone’s mouth with A.I. if they wrote them?
Mar 27
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Hunter Schwarz
1
Is it ethical to put words in someone’s mouth with A.I. in a campaign ad if they wrote them?
Political professionals are split.
Mar 27
•
Hunter Schwarz
Inside America's official design encyclopedia
Plus: Here’s what actually happens to a politician’s fundraising numbers when they get mean
Mar 26
•
Hunter Schwarz
4
An ad blocker for political ads? One study tried it.
Plus: Trump’s getting architectural redesign recommendations he didn’t even ask for now
Mar 20
•
Hunter Schwarz
2
Kash Patel’s garish custom shoes weren’t customized by Nike
The FBI director’s style is a departure for a job that once was represented by a strict professionalism in dress.
Mar 20
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Hunter Schwarz
2
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Yello by Hunter Schwarz
A newsletter about political aesthetics, civics, persuasion, and design by Hunter Schwarz.
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Yello by Hunter Schwarz
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