Yello by Hunter Schwarz
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Why Newsom’s “Make America Gavin Again” trolling is working
Plus: Taylor Swift’s Life of a Showgirl font is a tall, condensed sans-serif designed by a heavy metal fan
Aug 28
•
Hunter Schwarz
19
Democrats have a brand problem. This Democrat just put the word “Democrat” in his logo.
Plus: Trump just created a new National Design Studio and established the role of chief design officer
Aug 22
•
Hunter Schwarz
10
MSNBC rebrands for an independent future
Plus: Trump is trying to regulate elections, but they were designed to prevent that
Aug 19
•
Hunter Schwarz
5
2
McGruff, the anti-crime dog, is now also anti-DOGE
Plus: Pure Michigan’s new campaign to lure tourists is a fragrance line
Aug 15
•
Hunter Schwarz
4
What Trump doesn’t get about the culture wars
Plus: How the war on DEI is showing up in advertising
Aug 13
•
Hunter Schwarz
6
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Andrew Cuomo has a new logo for his rematch with Zohran Mamdani
Plus: The cheapest car in America will go extinct before the end of the summer
Aug 7
•
Hunter Schwarz
2
What Trump’s redesigned Rose Garden says says about his White House plans
Plus: Trump could change the way we design representation in Congress
Aug 5
•
Hunter Schwarz
4
Want to win an election? Try one of these 8 words.
Plus: Pantone made a color palette for America’s favorite government agency
Aug 1
•
Hunter Schwarz
2
This Republican who stood up to Trump just released his first campaign ad. Here's what it tells you.
Plus: This conservation campaign set up “Not For Sale” signs and a hotline
Jul 29
•
Hunter Schwarz
6
This country just rebranded its entire government for the first time ever
Plus: The U.S. Postal Service is reissuing the first stamp and opening its archives for the public to vote
Jul 24
•
Hunter Schwarz
4
Trump’s too modest to admit it, but he’s actually one of our great presidential doodlers
Plus: This artist made a mural that found a new way to tell the story of Jan. 6
Jul 22
•
Hunter Schwarz
4
It’s a bird. It’s a plane. It’s Trump’s content strategy becoming less and less effective.
Plus: This Canadian tourism ad went viral for being nice
Jul 18
•
Hunter Schwarz
7
1
Does social media avatar activism change opinions? This study says yes.
Plus: It took 187 years, but we finally have the perfect postage stamp. It’s SpongeBob.
Jul 11
•
Hunter Schwarz
2
Trump’s megabill was designed like a Trojan Horse
Plus: There’s calls to boycott Etsy over its cringe “Alligator Alcatraz” merch
Jul 8
•
Hunter Schwarz
7
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Yello by Hunter Schwarz
Politics, civics, and design. See the visual trends defining the look of politics and culture with political reporter Hunter Schwarz.
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