Yello by Hunter Schwarz
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The Trump-approved Board of Peace logo has a major flaw
Plus: The typography behind Mamdani’s “The City of New York” jacket is inspired by municipal history
10 hrs ago
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Hunter Schwarz
3
Homeland Security Secretary Noem has a history of weird PSAs
Noem once defended her state’s “Meth. We’re On It.” campaign and starred in an ad last year praising Trump.
12 hrs ago
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Hunter Schwarz
Trump's unpopularity is old news. One shape tells that story in a new way.
Plus: How Pantone picked the colors for its starter kit
Jan 27
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Hunter Schwarz
7
1
2
How Pantone picked the colors for its starter kit
Pantone selected more than 600 colors from across 60 years of Pantone history
Jan 27
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Hunter Schwarz
Here's the plan to fix what DOGE broke after Trump's term in office
Plus: Macron’s aviators put a global spotlight on this French luxury eyewear brand
Jan 22
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Hunter Schwarz
4
1
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Macron’s aviators put a global spotlight on this French luxury eyewear brand
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Jan 22
•
Hunter Schwarz
4
The worst campaign logo of the midterms could actually be the best
Plus: The missing piece in this new Frank Lloyd Wright logo tells an important story
Jan 15
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Hunter Schwarz
4
1
The missing piece in this new Frank Lloyd Wright logo tells an important story
The new logo was designed to communicate the urgency of preserving Wright’s work
Jan 15
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Hunter Schwarz
The new Trump food pyramid is upside-down
Plus: Trump’s new Smithsonian display removes references to his impeachments
Jan 13
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Hunter Schwarz
4
1
Iran got a new flag emoji. At least on X.
The new emoji is based on a historic flag used by some opposition groups and at protests against the Iranian regime.
Jan 13
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Hunter Schwarz
Trump's Mint is literally quartering soldiers for America's 250th anniversary
Plus: Arial used to be a mandated font in this state, but a new bipartisan bill changed that
Dec 19, 2025
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Hunter Schwarz
4
The Great British Railway's new brand is designed to play up its public ownership
The U.K.'s public railway has a perfectly British brand
Dec 19, 2025
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Hunter Schwarz
The designer behind Calibri,the font the State Department is ditching, speaks out
Plus: Trump wants the U.S. to build tiny cars
Dec 11, 2025
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Hunter Schwarz
6
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The Trump administration can't stop putting his name on things
Trump's name has gone up on agencies he's cut and policies he's opposed.
Dec 11, 2025
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Hunter Schwarz
1
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Yello by Hunter Schwarz
A newsletter about political aesthetics, design, and persuasion by Hunter Schwarz. See the visual trends defining the look of politics, civics, and culture.
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