Yello by Hunter Schwarz
Subscribe
Sign in
Home
Notes
Archive
About
Inside the Obama Presidential Center's gift shop strategy
Plus: These bills could regulate A.I. and influencers in political advertising
15 hrs ago
•
Hunter Schwarz
6
1
Trump's design projects are tanking him politically
Plus: What Trump means when he says he wants to “max out” Air Force One
Jul 24
•
Hunter Schwarz
5
The political marketing strategy of the rebranded "Freedom Fuel"
Plus: Trump won this parody “Participation Trophy” for the Iran war
Jul 22
•
Hunter Schwarz
5
That's not a defect, this hat for America 250 was actually designed that way
Plus: How Maine Democrats are retrofitting their campaign logos
Jul 16
•
Hunter Schwarz
3
How George Washington’s Mount Vernon wallpaper was finally restored to its original glory
Plus: These 10 iconic America sites are irreplaceable… and they’re at risk
Jul 10
•
Hunter Schwarz
2
Latest
Top
Discussions
The branding problem with Trump accounts
Plus: What if America 250 happened under a Democrat?
Jul 7
•
Hunter Schwarz
4
The new Trump passport covers up the reason for the season of America's 250
Plus: A classic Postal Service logo was just mashed up with its current typography
Jul 1
•
Hunter Schwarz
5
Zohran Mamdani has a new font as New York mayor
Plus: The CEO of Sticker Mule is running for Congress. These are his stickers.
Jun 26
•
Hunter Schwarz
6
1
Four lessons Trump can learn from Trump amid his Reflecting Pool fiasco
Plus: The next Winter Olympics logo is a mountain illuminated by light
Jun 24
•
Hunter Schwarz
3
1
The Obama Presidential Center is an actual art museum
Plus: The Obama Presidential Center is an actual art museum
Jun 18
•
Hunter Schwarz
2
1
Yello Brand Guide: Mr. Trump, tear down this sign
Welcome to Yello Brand Guide, a monthly newsletter from Yello author Hunter Schwarz exclusively for Yello subscribers.
Jun 16
•
Hunter Schwarz
1
One candidate's new logo looks like a rip off. There's now an investigation.
Plus: This campaign website was designed for close friends
Jun 12
•
Hunter Schwarz
2
Why the flamingo has become a handy, new protest symbol
Plus: Inside the proposed design for a new Penn Station
Jun 10
•
Hunter Schwarz
3
How the Library of Congress shrunk down U.S. history small enough to fit in a vial
Plus: Why the New York Knicks logo has lasted so long
Jun 4
•
Hunter Schwarz
See all
Yello by Hunter Schwarz
A newsletter about political aesthetics, civics, persuasion, and design by Hunter Schwarz.
Subscribe
Recommendations
Whig by Hunter Schwarz
Hunter Schwarz
Yello by Hunter Schwarz
Subscribe
About
Archive
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts