Yello by Hunter Schwarz
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The story that exposed voters to how presidential candidates are really sold
Plus: The next generation of emoji give me language for feelings I don’t even think there are even German words for yet
Mar 13
•
Hunter Schwarz
In its end-of-year spending, the DOD bought some new Herman Miller chairs
In the Defense Department’s defense, they need a lot of chairs, and Herman Miller has a long history with the federal government.
Mar 13
•
Hunter Schwarz
Trump's company now has its own branded trademark for America's 250th
Plus: Trump’s latest branded foreign policy initiative takes its name literally
Mar 12
•
Hunter Schwarz
6
1
Why James Talarico's typography signals a new kind of politics
Plus: Why Kristi Noem’s state-funded ad campaigns ended up dooming her
Mar 6
•
Hunter Schwarz
8
1
A new license plate was designed to be easier to read. Toll cams keep misreading it.
Pennsylvania’s “Let Freedom Ring” plate used a slashed zero to distinguish the number from the letter O.
Mar 6
•
Hunter Schwarz
3
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Trump's pushing voting restrictions. A voting group is responding with communication design.
Plus: A conservative conservation group made its own D.C. banner of Teddy Roosevelt
Mar 5
•
Hunter Schwarz
2
America's official time capsule was designed to last another 250 years
Plus: A badly Photoshopped newspaper front page is all it really take to flatter Trump
Feb 27
•
Hunter Schwarz
2
The profanity in this flippin’ Senate campaign ad shows us a whole effing lot about how peeved primary voters really are
Swearing like a sailor sums up how many feel about the state of things, but does it actually move voters?
Feb 27
•
Hunter Schwarz
How the text on the Obama library was typeset
Plus: Here’s how much the X algorithm pushes people to the right
Feb 26
•
Hunter Schwarz
1
Before Jeb Bush used the exclamation point, Jesse Jackson did
Plus: The White House driveway is getting a terrible redesign
Feb 19
•
Hunter Schwarz
4
Want to make faster city buses? One city found an answer.
In California, a city found how AI could improve bus speeds.
Feb 19
•
Hunter Schwarz
The White House driveway is getting a terrible redesign
The drive that encircles the South Lawn is being squeezed to make way for Trump’s planned ballroom.
Feb 19
•
Hunter Schwarz
America's most vulnerable Republican opened her reelection campaign with an unboxing video
Plus: How the drones at the Olympics were designed to be so light
Feb 13
•
Hunter Schwarz
4
How the drones at the Olympics were designed to be so light
Their batteries can only last about two runs before they have to be replaced.
Feb 13
•
Hunter Schwarz
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Yello by Hunter Schwarz
A newsletter about political aesthetics, design, and persuasion by Hunter Schwarz. See the visual trends defining the look of politics, civics, and culture.
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