Yello by Hunter Schwarz

Yello by Hunter Schwarz

Yello Brand Guide: Mr. Trump, tear down this sign

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Hunter Schwarz
Jun 16, 2026
∙ Paid

Welcome to Yello Brand Guide, a monthly newsletter from Yello author Hunter Schwarz exclusively for Yello subscribers.

In this month’s issue we’ll look at…

  • the multiplying metaphors in Trump’s Washington

  • what the colors of the Pride flag actually mean

  • and a mural that reimagines the Paul Revere’s Midnight Ride

The best of Yello:

Trump's airport logo breaks this cardinal rule of presidential airport logos

Trump's airport logo breaks this cardinal rule of presidential airport logos

Hunter Schwarz
·
May 6
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Trump's leaving Vance out of his newest logos

Trump's leaving Vance out of his newest logos

Hunter Schwarz
·
May 7
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One small town used A.I. for a new logo. Here's what happened next.

One small town used A.I. for a new logo. Here's what happened next.

Hunter Schwarz
·
May 19
Read full story
This Iran war video game was designed to be unbeatable

This Iran war video game was designed to be unbeatable

Hunter Schwarz
·
May 13
Read full story
A worker removes a letter from President Donald Trump's name from the wall of the John F. Kennedy Center for the Performing Arts in Washington, on Saturday, June 13, 2026. Credit: AP Photo/Cliff Owen
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