Yello by Hunter Schwarz

Yello by Hunter Schwarz

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Yello by Hunter Schwarz
Yello by Hunter Schwarz
What political campaigns get wrong about influencer marketing
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What political campaigns get wrong about influencer marketing

Influencer marketing isn’t for everyone

Hunter Schwarz's avatar
Hunter Schwarz
May 19, 2023
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Yello by Hunter Schwarz
Yello by Hunter Schwarz
What political campaigns get wrong about influencer marketing
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Credit: Solen Feyissa/Unsplash

The promise of influencer marketing might sound compelling to political campaigns navigating today’s fast-changing media environment, but professionals who work with influencers say not so fast: campaigning with influencers can be effective, but for many campaigns it could be a waste of time and resources at best and backfire at worst. Influencer marketing isn’t for everyone.

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