Yello by Hunter Schwarz

Yello by Hunter Schwarz

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Yello by Hunter Schwarz
Yello by Hunter Schwarz
The old reason campaigns still spend most their ad budget on TV
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The old reason campaigns still spend most their ad budget on TV

Plus: There’s going to be a new monument sculpture park, to freedom

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Hunter Schwarz
Oct 13, 2023
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Yello by Hunter Schwarz
Yello by Hunter Schwarz
The old reason campaigns still spend most their ad budget on TV
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Hello, in this issue we’ll look at…

  • There’s going to be a new monument sculpture park, to freedom

  • The old reason campaigns still spend most their ad budget on TV

  • The race for House Speaker is unbranded, but it could have wide-reaching consequences for the Republican brand

Scroll to the end to see: Which major brands are still doing NFTs.

Welcome to YELLO, a newsletter about politics, art, branding, and design. Was this email forwarded to you? Subscribe here:


There’s going to be a new monument sculpture park, to freedom

Artist rendering depicting a replica railroad car that enslaved people were trafficked in. Credit: Equal Justice Initiative

The group behind the Montgomery, Ala., Legacy Museum about slavery and mass incarceration and a memorial to the Black victims of lynching has announced it’s opening a new monument, to freedom.

The non-profit Equal Justice Initiative, or EJI, said Tuesday it plans to open a 17-acre Freedom Monument Sculpture Park in Montgomery next spring. The park will be home to a 43-foot-tall National Monument to Freedom, which will be inscribed with the surnames of more than 100,000 Black families from the 1870 census, the first following Emancipation.

The park will also display sculptures by Kehinde Wiley, Hank Willis Thomas, and other artists, according to images on the group’s website and media reports, as well as artifacts related to slavery in the U.S., like original dwellings (below) and a replica of a railroad car used to traffic enslaved people (above).

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A post shared by @legacysites

“People will learn a lot about the lived experience of people who were enslaved at this park,” EJI executive director Bryan Stevenson told the Montgomery Advertiser. “We’ll have some art animations that explain aspects of that, but just to see, and touch and feel these spaces in a place where there's a larger narrative being provided about the life of enslaved people, the labor, the way people had to navigate violence, the way people had to hold on to family members. All of that will be presented at the park.”

EJI opened the Legacy Museum and National Memorial for Peace and Justice in 2018. Stevenson said the addition of the sculpture park creates a space for the descendants of enslaved people and “for all Americans to have a deeper appreciation of the way four million formerly enslaved people embraced emancipation, embraced freedom, and embraced America.”

Freedom Monument Sculpture Park is expected to open in 2024 but does not yet have an official opening date.


The old reason campaigns still spend most their ad budget on TV

Screenshots from recent campaign ads from the Biden and Trump campaigns

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