Yello by Hunter Schwarz

Yello by Hunter Schwarz

Researchers paid people to log off Facebook and Instagram before the election. Here’s what happened.

Plus: Can Billie Eilish pave the way for musicians to release albums more sustainably?

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Hunter Schwarz
May 24, 2024
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Hello, in this issue we’ll look at…

  • Researchers paid people to log off Facebook and Instagram before the election. Here’s what happened.

  • Why Shepard Fairey just released his first coin

  • Can Billie Eilish pave the way for musicians to release albums more sustainably?

Scroll to the end to see: How Elon Musk is behaving like no mainstream social network owner ever has before. 👾


Researchers paid people to log off Facebook and Instagram before the election. Here’s what happened.

Former President Donald Trump’s Facebook page on Election Day 2020. Credit: DonaldTrump/Facebook

In the lead up to the 2020 election, researchers paid tens of thousands of people who used Facebook or Instagram for more than 15 minutes a day to log off. It was a test to see the apps’ effects on users’ political beliefs, attitudes, and behavior, and in a surprise to no one who’s seen the brains of people they went to high school with melted by the sludge on Mark Zuckerberg’s attention machines, deactivating for a few weeks did indeed have some sway over some of the participants.

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