I started a newsletter about political branding. Here's how I branded it.

When I started Yello, all I had was a color and early ideas about an editorial mission. I knew political branding and visual rhetoric were topics I wanted to explore, and I knew Yello needed to have its own distinct identity. If you’re going to report on branding, you need to show you know what you’re talking about. 

Working with visual artist Ryan Alexa…