Yello by Hunter Schwarz

Yello by Hunter Schwarz

I love all 26 of the new L.A. Olympic logos

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Hunter Schwarz
Sep 02, 2020
∙ Paid

The logo for the 2028 Olympic Games in Los Angeles is breaking the mold.

Rather than an abstract logo that alludes to the host country, Olympic symbols like the torch, or concepts like movement or unity, L.A. is going with a dynamic mark that can be transformed infinitely and personalized by athletes, artists, celebrities, and fans.

The Los Angeles Organi…

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