Yello by Hunter Schwarz

Yello by Hunter Schwarz

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Yello by Hunter Schwarz
Yello by Hunter Schwarz
Culture and geography affect our view of fonts, report finds
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Culture and geography affect our view of fonts, report finds

Plus: is Trump’s meme team just volunteers or are they an online ad agency?

Hunter Schwarz's avatar
Hunter Schwarz
Dec 15, 2023
∙ Paid
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Yello by Hunter Schwarz
Yello by Hunter Schwarz
Culture and geography affect our view of fonts, report finds
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Hello, in this issue we’ll look at…

  • Culture and geography affect our view of fonts, report finds

  • Is Trump’s meme team just volunteers or are they an online ad agency?

  • The federal government just released a report about the potential financial risks of artificial intelligence for the first time

Scroll to the end to see: why you should always print on both sides of your campaign signs.

Welcome to YELLO, a newsletter about politcs, art, branding, and design. Was this email forwarded to you? Subscribe for more:


Culture and geography affect our view of fonts, report finds

Graphic from “Typography Matters.” Credit: Monotype

What makes a typeface trustworthy? What about a font makes it seem innovative or unique to some people but not others?

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